Graphic design is graphic design because it involves creating a material embodiment of a client message that is legible and interesting to an intended target audience.
Vanessa CorrĂȘa and Stuart Kendall delivered this paper as part of Design(ing) Criticism, a panel moderated by Carma Gorman and Elizabeth Guffey, at the College Art Association Annual Meeting in Boston. The other panelists were Johanna Drucker, Dennis Doordan, Denise Gonzalez Crisp, and Bruce King Shey.
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